Mombasa United have reportedly turned down sponsorship offers from two of Kenya’s leading betting firms as the club intensifies its search for a new commercial partner following the exit of politician Shabaal as sponsor.
The coastal-based club, popularly known as the Sultans, are understood to have rejected the proposals over concerns about the potential impact of gambling on young people in the region.
The decision reflects the club’s reported reluctance to enter partnerships that could promote betting among youths, particularly in a region already grappling with challenges linked to drug and substance abuse.
With the search for a new sponsor underway, Mombasa United are exploring alternative commercial partnerships, with fast-moving consumer goods (FMCG) companies emerging as a preferred option.
Such partnerships could provide the club with an alternative source of financial support while allowing it to pursue commercial growth without directly associating its brand with gambling.
The search for a replacement sponsor comes at a crucial time for the Sultans, who must identify sustainable revenue streams to support their football operations following Shabaal’s exit.
Although betting companies have become prominent sponsors in Kenyan football, Mombasa United’s reported stance signals a preference for alternative partnerships that align with the club’s concerns about the welfare of young people.
The club’s next move will be closely watched as it seeks a new sponsor capable of providing the financial backing needed to strengthen its operations and ambitions in Kenyan football.
