Instagram is reportedly offering selected YouTube creators payments of up to $500,000 in an effort to attract more content creators to its platform.
The reported initiative is aimed at encouraging creators to publish more videos on Instagram, including longer horizontal-format content traditionally associated with YouTube.
The move comes as social media platforms continue competing for creators and audiences, with companies investing in programmes designed to attract established online personalities.
If implemented, the reported offers could intensify competition between Instagram and YouTube as both platforms seek to expand their video content and retain audiences.
The reported payments and eligibility requirements have not been independently confirmed.
